Professor Dr. Faridah was appointed as a director of PMB Investment Berhad on 16 January 2007. She had previously held a similar position with ASM MARA Unit Trust Management Berhad from March 2002 until March 2005. Currently, Professor Dr. Faridah is the Director of the Institute of Halal Management and Science (IHALALMAS FBM) at Universiti Teknologi MARA (UiTM) for which she has been holding various academics positions as Visiting and Adjunct Professor, Dean, Deputy Dean, Coordinator, Program Head from 1981. Her academic accomplishments include researches, consultative works for the Ministry and private sectors, supervisory duties for post graduates, besides presenting, reviewing and writing international papers and books on Strategic Management and Marketing.
Professor Faridah holds a PhD in Strategic Marketing Management from University Sains Malaysia, Master of Business Administration (Marketing) from Marshall University, West Virginia, USA, Bachelor of Business Administration (BBA) from Western Michigan University, Michigan, USA and a Diploma in Business Studies from Institut Teknologi MARA (ITM). She is also a Council Member of CIM Malaysia and a Fellow Member of the Chartered Institute of Marketing (CIM), UK.